WWSI News & Updates

In late 2025, Jägermeister Orange quietly landed in the United States. More specifically, it made its North American debut right here in Wisconsin (and evidently nowhere else in the entire continent). Following a debut—and an extended stint

Four bold flavors expand the rapidly growing brand's presence in the convenience channel.

Milwaukee's annual Traveling Beer Garden – which will transform nearly a dozen parks into popular gathering spaces this summer – has announced its 2026 schedule.

Alcohol beverage license renewals should be easier beginning this year, thanks to changes from the Wisconsin Department of Revenue (DOR) Division of Alcohol Beverages. These changes were advocated for by the WRA, other industry groups and l

Shanghai MKE, Milwaukee’s East Side alleyway speakeasy, recently got a little bit bigger, meaning you can now share the joy of escapism with more confidantes. The expansion, announced in January, favors more intimate tableside chatter and b

The Madison area is slated to get two new breweries in 2026 (three, if you think Beaver Dam counts as “the Madison area”). They’re all in the suburbs, and aimed to be family- and often pet- friendly.

It’s easy to miss the beers of Noble Roots Brewing Company on Madison shelves.

There will soon be another Milwaukee Record beer on the market.

For many, Milwaukee is synonymous with beer. It is "Brew City" after all. So naturally, USA TODAY readers included Milwaukee in their votes for this month's USA TODAY 10Best Readers’ Choice Awards, which were focused around all things beer.