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The Happy Ending vodka cocktail made the leap from a lakeside restaurant to your refrigerator. The people behind the product believe it can be Wisconsin's next great alcohol brand.

Milwaukee Record is releasing a brand new beer for the first time since Company Brewing—which produced our long-running “Re-Porter” spiced porter—abruptly closed in the spring of 2024.

Eagle Park Brewing and Distilling Co. has acquired a Milwaukee-based ready-to-drink cocktail brand – and plans to introduce a variety of canned cocktails.

In late 2025, Jägermeister Orange quietly landed in the United States. More specifically, it made its North American debut right here in Wisconsin (and evidently nowhere else in the entire continent). Following a debut—and an extended stint

Four bold flavors expand the rapidly growing brand's presence in the convenience channel.

Milwaukee's annual Traveling Beer Garden – which will transform nearly a dozen parks into popular gathering spaces this summer – has announced its 2026 schedule.