Wisconsin Alcohol Industry: Part of the Fiber of Who We Are

Wisconsin’s alcohol industry has a tremendous financial impact on the entire state of Wisconsin and is part of the fiber that makes our state great. The Wisconsin Wine and Spirit Institute represents our state’s distilled spirits and wine distributors, as well as a coalition of small businesses and members from across Wisconsin who contribute to this significant industry.

Advocating for Wisconsin’s Alcohol Industry

Uniting the state’s alcohol beverage industry around responsible policies that lead to safe communities, fair taxation, and a strong marketplace with choices for consumers, the Wisconsin Wine & Spirit Institute represents Wisconsin’s distilled spirits and wine distributors as well as a coalition of small businesses and members from across the Wisconsin alcohol industry.

Standing Up for Our Members

Among the groups and coalitions the Wisconsin Wine & Spirit Institute represents are the distributors which provide a positive economic impact within their local communities and across the state. For generations upon generation, distributors provide important services to tens of thousands of Wisconsin consumers.

grape design element

News & Updates

Where Milwaukee ranked on Best Beer City list by USA TODAY readers

Industry News
For many, Milwaukee is synonymous with beer. It is "Brew City" after all. So naturally, USA TODAY readers included Milwaukee in their votes for this month's USA TODAY 10Best Readers’ Choice Awards, which were focused around all things beer.
Read more

Lakefront Brewery Prepares 2026 Pink Boots Society Collaboration: Strawbharbie Strawberry Rhubarb Ale

Industry News
Exciting news from Lakefront Brewery in Milwaukee, Wisconsin, as the brewery readies its 2026 Pink Boots Society collaboration beer.
Read more

Kewaunee, Door County wineries big winners in major wine competition

Industry News
Parallel 44 and Door 44 wineries won 30 medals, more than all but three of the almost 1,000 wineries competing, while an Egg Harbor winery took a medal for its traditional sparkling wine.
Read more