Want to be Miller High Life's 'Champagne of Beers' region mayor?

Miller High Life, aka the "champagne of beers," announced July 14 that it's searching for the inaugural mayor of the "Champagne of Beers" region, which is located on a portion of West State Street in the Miller Brewery grounds.

“Every great region deserves a great mayor, and we can’t think of anyone better to represent the Champagne of Beers than someone who truly loves Milwaukee and Miller High Life,” Alison Hanrahan, Molson Coors' community affairs manager, said in a news release. “We’re looking for someone with hometown pride, a great story and the personality to wear the ceremonial crown with confidence.”

To apply, according to the rules, visit millerhighlife.com/Mayor and submit your birth date. Complete the registration form, then follow the directions to upload one original essay (250 words or fewer) describing why you should be named the “honorary Mayor of the Champagne of Beers Region," as well as one photo (in PDF format) of yourself living the “High Life." Voilà! That's your submission. And, you only get one.

The contest is open until 11:59 p.m. CT Aug. 23, 2026.