Mock & Co. brings Wisconsin flavor to the zero-proof market

Founded in 2024 by Firoz Khimani, the company produces a variety of Old-Fashioned mocktails; Sour, Sweet, or Sugar-free, designed to replicate the depth and experience of the classic supper club cocktails without the alcohol. His wife, Cailin O’Connor, joined the business early on and now serves as a partner.

The idea grew out of Khimani’s own experience.

“I just wanted to have a good alternative when I didn’t want to drink,” he said.

During a 100-day break from alcohol, Khimani and O’Connor began experimenting at home, trying to recreate the layered flavor profiles of Old Fashioneds, something they felt were missing from existing nonalcoholic options.