Wisconsin Alcohol Industry: Part of the Fiber of Who We Are

Wisconsin’s alcohol industry has a tremendous financial impact on the entire state of Wisconsin and is part of the fiber that makes our state great. The Wisconsin Wine and Spirit Institute represents our state’s distilled spirits and wine distributors, as well as a coalition of small businesses and members from across Wisconsin who contribute to this significant industry.

Advocating for Wisconsin’s Alcohol Industry

Uniting the state’s alcohol beverage industry around responsible policies that lead to safe communities, fair taxation, and a strong marketplace with choices for consumers, the Wisconsin Wine & Spirit Institute represents Wisconsin’s distilled spirits and wine distributors as well as a coalition of small businesses and members from across the Wisconsin alcohol industry.

Standing Up for Our Members

Among the groups and coalitions the Wisconsin Wine & Spirit Institute represents are the distributors which provide a positive economic impact within their local communities and across the state. For generations upon generation, distributors provide important services to tens of thousands of Wisconsin consumers.

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News & Updates

How Gen Z and Moderation Are Reshaping Drinking Habits

Industry News
The Distilled Spirits Council of the United States Annual Conference 2025 provided deep insights into the evolving landscape of the beverage alcohol industry, with industry leaders weighing in on key trends shaping consumer behavior.
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Wisconsin’s First Black-founded Alcohol Distributorship Adds New Whiskey Line

Industry News
Mequon-based Big League Distributing has announced that it will distribute Illinois-made Alexander James Whiskey expressions – a brand created by former Division I college athlete Jesse Steward Jr. – in Wisconsin.
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What’s New in Winemaking in Wisconsin

Industry News
Winemakers from Wollersheim Winery and Distillery in Prairie du Sac provide Wisconsin Public radio with updates from their vineyard, sharing a new method they’re using to farm grapes, plus how they’re continuing the legacy of their family b
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