Mount Horeb small business launches cream liqueur made with Wisconsin dairy

A small business in Mount Horeb recently launched a new cream liqueur that’s already in more than 50 locations across the state.

Matt Raboin, co-owner of Brix Cider in Mount Horeb, says Bailey’s Irish Cream has been the top selling cream liqueur in the Badger state for more than 50 years. Raboin and his wife and business partner, Marie, hope to change that.

The couple has operated a farm to table business since 2016, and had the idea of making a cream liqueur with Wisconsin dairy a few years ago.

“We just felt like it was a product that needed to exist,” Raboin said. “That idea kind of just stuck in the back of our minds and eventually we were like, ‘Let’s just go for it. Let’s do it.’”

They got a distilling permit late last year and partnered with a dairy processor from Neenah. This year, they launched Wisco Cream, a cream liqueur made with aged rum and a hint of vanilla. The liqueur gained statewide distribution in December.