Yuengling, America’s oldest brewery, is expanding into Wisconsin

The drought is over.  After nearly 200 years in business, Yuengling, America’s oldest brewery, will sell its beer in Wisconsin for the first time. D.G. Yuengling & Son, Inc., founded in Pottsville, Pennsylvania, in 1829, announced Dec. 1 that it plans to expand into Wisconsin and Iowa in early 2026.

“We've been hearing from fans across the Midwest for years asking when they’d finally be able to enjoy a cold Yuengling close to home,” Jennifer Yuengling, vice president of operations at D.G. Yuengling & Son, Inc., said in a statement. “That day is almost here.”

Beginning January 26, Yuengling should start showing up in Wisconsin bars and restaurants, with packaged beer to follow in retailers beginning March 2.

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