Piggly Wiggly Beer Is Real, Brewed by 3 Sheeps

Piggly Wiggly officially has their own house craft beer brand with the help of 3 Sheeps Brewing. The beers started hitting stores over the past few weeks.

Grant Pauly, founder of 3 Sheeps in Sheboygan, Wisconsin first started going Piggly Wiggly as a kid in nearby Manitowoc. Family shopping trips to the “Hoggly Woggly” aka “The Pig” left an impression all the way through adulthood. Piggly Wiggly might at one point be synonymous with The South hailing from Arkansas, The Pig brand is strong in the Badger State.

Piggly Wiggly already sells Pauly’s 3 Sheeps brands all over Wisconsin. Now, 3 Sheeps Brewing and The Pig have a new partnership, Piggly Wiggly beer.

Three house-branded beers are available exclusively at Piggly Wiggly stores across Wisconsin. And unlike the typical grocery store beer play—slap a new label on an existing product and call it a day—3 Sheeps actually created each of these beers from scratch. No rebranding some beer sku here. 3 Sheeps is all in on some Pig originals.

The lineup includes a Midwest IPA, German Pilsner, and Amber Lager— three styles that are refrigerator staples. Triple dry-hopped gummy bear lactose imported vanilla bean rare coffee quadruple barrel-aged beers with a Saturday morning cartoon trademark infringed label need not apply.

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