Kelce Brothers’ Garage Beer buys stake in football team

The deal, which marks another stage in the football siblings’ expansion of their business portfolio since Jason’s retirement from the Philadelphia Eagles, has been described by the company as “more than a sponsorship”.

According to a statement from the Kelce brothers: “From the beer fridge to the front office, the Goats are now powered by the same crisp, uncomplicated energy that fuels Garage Beer. This is more than a sponsorship – it’s a bold, possibly confusing leap into the world of professional sports ownership, and we couldn’t be more excited.”

Travis Kelce and his girlfriend Taylor Swift’s penchant for an alcoholic beverages are starting to have a serious impact on sales. Swift, who is currently the world’s biggest music star has attended many Kansas City Chiefs games where Travis Kelce plays as a tight end. What she is snapped drinking is already having a phenomenal impact on drinks sales.

Local reports have noted how the timing and location of the acquisition are significant to Travis Kelce in particular since St. Joseph, Missouri is approximately 50 miles north of Kansas City and has served as the site of the Chiefs training camp since 2010. Added to this, the geographical connection is thought to give the Kansas City star a familiar tie to the community.

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