It’s worth looking for Green Bay’s Noble Roots in Madison

It’s easy to miss the beers of Noble Roots Brewing Company on Madison shelves. The small Green Bay brewery makes only about 750 barrels a year. That’s not a lot even to supply Green Bay, yet co-owner Alex Falish, a UW-Madison grad, calls distributing to Madison “a passion project.” Falish and his father, Marvin, started the brewery after venturing into homebrewing together nearly 20 years ago. Falish tries to make the trip to Madison to distribute every six or seven weeks to Garth’s Brew Bar, the Longtable Beer Cafe and BarleyPop Tap and Shop, often with new releases.