December will see 100% chance of new “Bert LauderdALE” at Broken Bat Brewing Co.

When Milwaukee craves important and unique coverage of the weather—or Opening Day, or George Webb burger giveaways, or giant baby balloons—they turn to Bert Lauderdale. The local weather enthusiast and man-about-town has been a fixture in the city for years—and in the pages of Milwaukee Record since early 2024. His coverage of the Great State Fair Flood of 2025 alone qualifies him for Local Legend status:

And now, that Local Legend is (finally) getting his own beer: the perfectly named Bert LauderdALE. The new brew set to make its debut at a release party at Broken Bat Brewing Co. on Friday, December 19.

“I’m just excited to share a locally made beer with the locals, whether it be out and about galavanting on a sunny day or in the middle of a bone-rattling thunderstorm,” Bert tells us.

The genesis of Bert LauderdALE began not with Bert himself, but with a family member. The actual creation of the beer, meanwhile, came about thanks to a little help from some friends.