America’s Beverage Companies Launch Good to Know Transparency Initiative

American Beverage announced today the launch of Good to Know, a new transparency initiative designed to empower Americans with easy-to-understand, fact-based information about the ingredients in their beverages.

At the center of the initiative is GoodtoKnowFacts.org, a website where consumers can start to explore more than 140 beverage ingredients compiled in one place for the first time, including:  

• Common uses.
• Alternative names.
• Regulatory status and ongoing safety assessments from food safety authorities.

“We created GoodtoKnowFacts.org to provide straightforward information about our ingredients and deliver facts. This site is intended to be a reliable first stop for consumers so they can decide what’s right for them,” said American Beverage President and CEO Kevin Keane. “More than ever, Americans want transparency, and that’s exactly what we’re delivering.”

GoodtoKnowFacts.org gives consumers fact-based information from global food safety agencies for more than 140 ingredients found on our labels. This website is an effort to align with the Trump Administration’s call for greater transparency on food and beverage ingredients.  

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